The Neighborhood Real Estate Agent
This is a podcast for real estate industry professionals who are doers. Each episode will feature an interview with a top producer or someone who is doing things differently in an exciting way. Our guarantee to you is that each episode will give you at least one tangible idea that you can execute on today. Your host is Matt Muscat, Marketing Director at Treadstone Funding in Grand Rapids, MI, and author of the Amazon Best Seller the "TAG Tangible Action Guide for Real Estate Marketing". Guests and gurus featured on this podcast are a mix of top Real Estate Agents, Mortgage Lenders, and other industry professionals who are operating at the highest levels. This podcast is sponsored by Treadstone Funding & Neighborhood Loans.
The Neighborhood Real Estate Agent
They Got to the House and the Fridge Was Already Stocked — Susan Bermudez, AZ
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Most realtors hand you the keys and disappear. Susan Bermudez stocks the fridge, sets out the juice boxes, lines the counter with toilet paper and paper towels, and has your favorite drink waiting when you walk in the door. That is not an accident. It is a system, and it is why 85% of her business comes from repeat clients and referrals.
Susan Bermudez is a managing broker, relocation specialist, and top 2% producer in the Arizona market with lpt Realty. Based in Gilbert, she leads the SB Property Team and has built a business that runs on relationships, not transactions, across buyers, sellers, investors, and relocating families moving to the Phoenix metro area from across the country.
In this episode Susan breaks down the exact systems, habits, and mindset shifts that separate agents who grind forever from agents who build something that feeds itself.
Inside this episode:
- How Susan turned her family network of auto, insurance, HVAC, and contractor connections into a one-stop shop for every client, and why being the source of the source is the most underrated strategy in real estate
- The tag-based Follow Up Boss workflow she built from scratch and is willing to share directly with other FUB users, covering every stage from first contact to close and beyond
- Why she has never walked out of a listing appointment without the listing, and the coffee conversation she has before she ever steps foot in the house
- The relocation experience she creates for out-of-state buyers, from Arizona-specific social content that attracts them to the stocked fridge and custom water bottles waiting when they arrive
- Why she invites the builders, project managers, and tradespeople to every new construction closing, and how that one move keeps turning into referrals from people who have never bought or sold a home with her
Want to connect with Susan?
Follow Susan on Instagram: @susanbermudezrealtor
Visit her website: https://azrealestategal.com
If you are building a real estate business that actually feels like a business, this episode will show you what that looks like in practice. Subscribe, share, and follow for more interviews like this.
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org
