The Neighborhood Real Estate Agent
This is a podcast for real estate industry professionals who are doers. Each episode will feature an interview with a top producer or someone who is doing things differently in an exciting way. Our guarantee to you is that each episode will give you at least one tangible idea that you can execute on today. Your host is Matt Muscat, Marketing Director at Treadstone Funding in Grand Rapids, MI, and author of the Amazon Best Seller the "TAG Tangible Action Guide for Real Estate Marketing". Guests and gurus featured on this podcast are a mix of top Real Estate Agents, Mortgage Lenders, and other industry professionals who are operating at the highest levels. This podcast is sponsored by Treadstone Funding & Neighborhood Loans.
The Neighborhood Real Estate Agent
The Counterintuitive Timing Strategy That Most Sellers Miss — Ryan Bruen, NJ
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What if the worst time to sell your home is actually when everyone tells you to list it? In this episode I sit down with Ryan Bruen, a third-generation agent with Coldwell Banker in New Jersey whose data-driven approach to real estate has helped him close over 31 transactions in 2025 at price points ranging from $600K to $2M – all in his local market.
Ryan breaks down why most sellers are asking the wrong questions, how to read market data that is always 30 to 90 days behind reality, and why the in-person connection still drives more business than every digital lead source combined.
Inside this episode:
- Why listing in spring when buyers are plentiful can actually hurt your sale
- How to spot the real question hiding behind what your client is actually asking
- Why most publicly available market data is already outdated by the time you see it
- The two-column spreadsheet Ryan uses to trace every deal back to its true origin
- How shadowing experienced agents turned transaction exposure into a 31-deal business
Want to connect with Ryan? Follow Ryan on Instagram: @bruenrealestate Visit Ryan's website: bruenrealestate.com
Whether you are a new agent trying to learn fast or a seasoned pro looking to sharpen your client consultations, this episode will change the way you think about timing, data, and where your next deal is really coming from. Subscribe, share, and follow for more interviews like this.
The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!
🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org
