The Neighborhood Real Estate Agent
This is a podcast for real estate industry professionals who are doers. Each episode will feature an interview with a top producer or someone who is doing things differently in an exciting way. Our guarantee to you is that each episode will give you at least one tangible idea that you can execute on today. Your host is Matt Muscat, Marketing Director at Treadstone Funding in Grand Rapids, MI, and author of the Amazon Best Seller the "TAG Tangible Action Guide for Real Estate Marketing". Guests and gurus featured on this podcast are a mix of top Real Estate Agents, Mortgage Lenders, and other industry professionals who are operating at the highest levels. This podcast is sponsored by Treadstone Funding & Neighborhood Loans.
The Neighborhood Real Estate Agent
Faster Follow Ups & Collecting Names - How Sandi Gentry Closed $136m Last Year | MI
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Sandy Gentry has spent more than 35 years building one of the most recognizable and productive real estate businesses on Michigan’s Lakeshore. In 2025 alone her team closed over 136 million dollars in sales with Sandy personally producing more than 70 million.
In this episode we talk about what has actually driven that longevity. Not shortcuts. Not trends. The fundamentals that still work.
Sandy breaks down how speed to lead disciplined follow up and personal connection have allowed her to maintain massive market share in Grand Haven and Spring Lake even as the industry has changed. We dig into why phone calls still matter how detailed notes build trust over time and why most agents overcomplicate what is really a relationship business.
If you are trying to build a real business that compounds year after year this episode will resonate.
Inside this episode
- Why follow up timing creates leverage
- How Sandy stays top of mind with hundreds of clients
- The role of phone calls in a modern real estate business
- Why relationships outperform marketing over the long run
- What newer agents misunderstand about consistency
